Designer, cofounder, and amateur upholsterer.

I’m Gisella, a design entrepreneur based in London. With 15+ years in User Experience and Product Design, I merge strategic insight with hands-on design to create digital products. My experience includes leading a dynamic 20+ design team at a major corporation and injecting innovative design solutions across diverse industries.

Week One: Life as a Co-founder

In the whirlwind that was my first week as a co-founder, I've learned that startup life is a rollercoaster, complete with exhilarating highs and daunting lows. The excitement of crafting something from the ground up is real, but so is the challenge – it's tougher than anticipated.

New challenge for the year

I have recently embarked on a thrilling yet daunting journey into the startup world. After many years in the more structured and predictable corporate landscape, diving into startup life feels like jumping into the deep end of the pool.

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Work

  1. Company
    [Coming Soon]
    Role
    Cofounder
    Date
  2. Company
    KPMG
    Role
    Head of Experience Design
    Date
  3. Company
    Aimia
    Role
    UX Lead (contractor)
    Date
  4. Company
    EF Education First
    Role
    UX Lead
    Date
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